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Dubravka Jusić is the new Head of Identity and Communication at Zagrebačka banka. With extensive experience in corporate communications and marketing, Dubravka Jusić comes to Zagrebačka banka from the position of the president of the International Institute for Climate Action (IICA) Communication Committee. Before that, she was the executive director of Fortenova Group Marketing, where she managed the teams and brands in all markets of Fortenova's footprint.
Dubravka was part of the core team that launched Vipnet in Croatia in 1998 and laid the foundations of one of the most successful telecoms, which today operates under the A1 brand. During her 17-year career in the telecom sector, she was the head of Corporate Communications at Vipnet in Croatia, the head of Corporate Communications at Mobilkom Austria Group during its strong expansion to other markets in Europe, the director of Internal Communications at A1 Telecom in Austria and the head of International Internal Communications at the Telekom Austria Group for 8 countries – Croatia, Austria, Slovenia, Lichtenstein, Serbia, Macedonia, Bulgaria, and Belarus.
The Chairman of the Management Board of Zagrebačka banka, Ivan Vlaho, pointed out: "We are happy that Dubravka is joining our team. I am confident that her rich experience will further strengthen the Zagrebačka banka brand and foster effective communication as well as create a strong identity that will provide great support to our bank's operations".
Dubravka Jusić graduated in General Management at Harvard Business School, International Marketing at INSEAD Business School, Digital Marketing at Columbia Business School, Public Relations at the Chartered Institute of Public Relations in London, the Leadership Academy of the Telekom Austria Group Business School in Vienna and ESG at International Association for Sustainable Economy in London.
Between 2007 and 2015, Dubravka Jusić was the president of the Croatian Association for Public Relations and the chairperson of the Supervisory Board of the professional association for two terms. She is a member of many international communication associations and, with her teams, won many national and international awards.