Our approach to society

Sponsorships and donations

Sponsorship and donations are a crucial and valuable part of our social responsibility through which we support cultural and sporting events, projects related to children and youths and also the organization of humanitarian activities with the aim to serve and develop the community in which we operate.

We aim to build long-term partnerships with our stakeholders and support valuable initiatives, as well as to serve urgent needs. We are proud to have been recognized as a leading sponsor and active supporter of arts and culture by playing an active role in the renovation and construction of numerous cultural heritage monuments and setting up large-scale exhibitions, as well as supporting musicians, organizing concerts, and publishing books.

Believing in the value and social impact of regional and local activities, the Bank has been a long-time sponsor of many festivals and cultural events.

In regards to community service, the Bank has been recognized as one of the main partners of the civil sector for many years. One of the most recognizable examples is the Donation contest launched in 1999 that provided financial support to non-profit associations in a transparent and objective way. Since 2013, the Bank has supported creative and sustainable entrepreneurial projects through tenders within the Moj Zaba Start project.

Gift Matching Program

Gift Matching Program was launched in 2003 by the UniCredit Foundation, modeled after the great Anglo-Saxon corporate foundations. A major advantage of this humanitarian project is the fact that the Foundation supports employee donations by doubling all donations to associations that have been paid during the year.

Employees of Zagrebačka banka and the Group each year traditionally participate in the Gift Matching Program in a desire to raise awareness in the community regarding the problems and needs of its members and to support socially responsible initiatives.

We have thirteen proud years of this successful Program behind us, through which the employees and the Foundation donated funds to more than ninety different associations. The associations have independently used the resources for many praiseworthy projects, all with the desire to help and facilitate their patrons.

Although Zagrebačka banka itself is one of the largest donors and partners of associations in Croatia, it is a great pleasure to encourage the employees’ participation in humanitarian programs because, same as in regular banking business, the best results are achieved when working as a team.

Double the donation, double the love!

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