Our approach to society

Sponsorships and donations

Sponsorship and donations are a crucial and valuable part of our social responsibility through which we support cultural and sporting events, projects related to children and youths and also the organization of humanitarian activities with the aim to serve and develop the community in which we operate.

We aim to build long-term partnerships with our stakeholders and support valuable initiatives, as well as to serve urgent needs. We are proud to have been recognized as a leading sponsor and active supporter of arts and culture by playing an active role in the renovation and construction of numerous cultural heritage monuments and setting up large-scale exhibitions, as well as supporting musicians, organizing concerts, and publishing books.

Believing in the value and social impact of regional and local activities, the Bank has been a long-time sponsor of many festivals and cultural events.

In regards to community service, the Bank has been recognized as one of the main partners of the civil sector for many years. One of the most recognizable examples is the Donation contest launched in 1999 that provided financial support to non-profit associations in a transparent and objective way. Since 2013, the Bank has supported creative and sustainable entrepreneurial projects through tenders within the Moj Zaba Start project.

Gift Matching Program

Gift Matching Program was launched in 2003 by the UniCredit Foundation, modeled after the great Anglo-Saxon corporate foundations. A major advantage of this humanitarian project is the fact that the Foundation supports employee donations by doubling all donations to associations that have been paid during the year.

Employees of Zagrebačka banka and the Group each year traditionally participate in the Gift Matching Program in a desire to raise awareness in the community regarding the problems and needs of its members and to support socially responsible initiatives.

We have thirteen proud years of this successful Program behind us, through which the employees and the Foundation donated funds to more than ninety different associations. The associations have independently used the resources for many praiseworthy projects, all with the desire to help and facilitate their patrons.

Although Zagrebačka banka itself is one of the largest donors and partners of associations in Croatia, it is a great pleasure to encourage the employees’ participation in humanitarian programs because, same as in regular banking business, the best results are achieved when working as a team.

Double the donation, double the love!


Postavke kolačića

Tehnički kolačići (neophodni)

Performansni kolačići (neobavezni)

Marketinški kolačići (neobavezni)

Tehnički kolačićiUvijek aktivni

Ovi kolačići su neophodni za funkcioniranje web stranice i ne mogu se isključiti u našem sustavu. Obično se postavljaju samo kao reakcija na vašu radnju koja predstavlja zahtjev za uslugom, kao što je postavljanje vaših postavki privatnosti, prijavljivanje ili popunjavanje obrazaca.

Kolačići koji se koriste:

JSESSIONID - čuva stanje sesija kroz zahtjeve za stranicama

PD_STATEFUL - kolačići sigurnosti sesije Server session security cookies

PD_SESSION-ID - jdinstveni Unique server session security cookie

PWSESSIONID – kolačić sesije poslužitelja

Parent_alive - kolačić sesije poslužitelja

Gtm_tracking - čuva korisnikov pristanak na praćenje

Option_set – čuva vrijednost za pokazivanje cookie bara

Zaba_performance- čuva posjetiteljev pristanak za bolje performance


Performansni kolačići

Ovi kolačići omogućuju nam da računamo posjete i izvore prometa, kako bismo mogli izmjeriti i poboljšati performanse naših stranica. Oni nam pomažu da znamo koje su podstranice najpopularnije ili najmanje posjećene, te kako se posjetitelji ponašaju po web stranici. Sve informacije koje ovi kolačići prikupljaju su agregirani a time i anonimizirani. Ako spriječite te kolačiće, nećemo znati kada ste posjetili našu web stranicu.

Kolačići koji se koriste:

ZABGN - postavke naslovnice ovisno o tome je li korisnik građanin ili pravna osoba

ZABRM - kolačić s vrijednošću korisnikovog web preglednika zbog boljih performansi


Marketinški kolačići

Ovi kolačići služe kao pomoć pri tumačenju internetskih aktivnosti korisnika te u svrhu marketinških aktivnosti, poput oglašavanja i remarketinga.

Kolačići koji se koriste:

1P_JAR - prikuplja statistiku web stranice i prati stopu konverzije Google.com/google.hr

CONSENT - postavke kolačića - google.com

DV - Google ad personalizacija - google.com

NID - Google ad personalizacija - google.com

IDE- Koristi se za prepoznavanje preglednika za oglašavanje i praćenje izvedbe i postavki. Google.com/ DoubleClick

ga - Google Universal Analytics postavlja jedinstveni ID koji se koristi za izračunavanje podataka za analitička izvješća

gid - koristi se za razlikovanje korisnika jednog od drugog.

Anj - Anj kolačić sadrži podatke koji označavaju da li se ID kolačića sinkronizira s našim partnerima. ID sinkronizacija omogućuje našim partnerima korištenje svojih podataka izvan platforme na platformi.

uuid2 - Ovaj kolačić sadrži jedinstvenu, slučajno generiranu vrijednost koja Platformu omogućuje razlikovanje preglednika i uređaja.

Sess - Kolačić sesije sadrži jednu ne-jedinstvenu vrijednost: "1". Platforma se koristi za testiranje je li preglednik konfiguriran za prihvaćanje kolačića iz aplikacije AppNexus.

Icu - Kolačić se koristi za odabir oglasa i ograničavanje broja prikaza određenog oglasa. Sadrži informacije poput broja prikaza oglasa, nedavnog prikazivanja oglasa ili broja prikazanih oglasa

Uid - jedinstveni identifikator

cid - Cookie id (legacy) – jedinstveni identifikator

Facebook - prati konverzije FB oglasa, optimizira oglase, gradi ciljanu publiku i radi remarketing

HotJar - prikuplja informacija o ponašanju korisnika i njihovim uređajima