Being the leading bank does not only mean having the largest market share, the greatest number of customers, or innovative and quality products. It also means the awareness of our own responsibility and the impact on the entire community in which we operate, as well as being sensitive to the needs of the community.

For us in Zagrebačka banka, being close to the community means understanding the needs of the areas in which we provide our services. This understanding allows us to effectively carry out traditional banking activities and the implementation of corporate civic and philanthropic initiatives that support the financial and social inclusion through cooperation with institutions and organisations at the local and international level.

We live in a time of great economic and social changes. The depletion of natural resources, growing unemployment (especially among young people) and significant demographic changes, including an ageing population and increasing migration, should not just be seen as problems, but should be taken as a common call to action.

Responsible investment

Zagrebačka banka, as a member of the UniCredit Group, promotes initiatives for the management of social risk and the environmental protection risk, and provides investment solutions that take into account ethical criteria and sustainability criteria.

In 1995, we included provisions on environmental protection in our long-term investment loans.

Our responsible investing mission is to create sustainable value for all our stakeholders. We believe that responsible investing and good corporate practices help build confidence in markets.

Through the UniCredit Group and Pioneer Global Asset Management SpA, we have joined the initiative of the United Nations for the improvement of six principles of best practices among resource owners and investment managers.
In accordance with the obligation to respect the UN Principles for Responsible Investment, our investment policies include environmental, social and corporate governance.